Marketing and community solutions for early-stage tech companies

We help you choose the right communication strategy and provide extra hands to implement it most cost-effectively.

Our Clients:

WHO WE ARE

At Underdog Consulting, we empower tech geniuses to unlock the full potential of their ideas. While they master code and systems, we demystify the world of marketing and community building for them. Because every groundbreaking idea, be it Open Source, SaaS, or any other platform, deserves its moment in the spotlight.

We’re not just about helping startups succeed; we’re about ensuring that transformative tech ideas aren’t held back by unfamiliar territory.

Peter Zaitsev, Founder

Founder, Open-Source Advocate,
Technologist, Boards Member, Advisor & Mentor

“Underdog Consulting combines 20 years of experience in launching, growing, and driving open-source startups to success with strong marketing skills and the power of networking to offer early-stage companies the best possible outcome.”

Peter Zaitsev, Founder

Founder, Open-Source Advocate,
Technologist, Boards Member, Advisor & Mentor

“Underdog Consulting combines 20 years of experience in launching, growing, and driving open-source startups to success with strong marketing skills and the power of networking to offer early-stage companies the best possible outcome.”

HOW CAN WE HELP

Not only do we analyze your business, create a marketing strategy, and recommend tools, but we are also the hands that will do everything for you.

Marketing
Growth
Strategy

Community Management

Digital
Marketing &
Lead Generation

Online and Offline
Events

Speaker Management

Swag
Management

Underdog Insights Podcast

Thousands of projects have already experienced what you’re about to embark on. To simplify your journey, we’ve created a podcast featuring tech underdogs who have found success. We discuss attracting clients, collaborating with the community, choosing marketing tools, participating in events, and so much more.

Saurav Pathak, CTO | Bagisto

Building a Successful Open-Source E-commerce
Platform: Lessons from Bagisto’s Journey

MAY 4, THURSDAY

Saurav Pathak, CTO | Bagisto

Building a Successful Open-Source E-commerce
Platform: Lessons from Bagisto’s Journey

MAY 4, THURSDAY

Join Our Free Webinars

We are launching a series of webinars titled “What I Learned from Building a 16-Year-Old Open Source Company” featuring Peter Zaitsev, the Founder of Percona. We invite open source communities from around the world to join our global conversation on various open source topics. These include non-technical issues that foster development and community, as well as practices that encourage contribution.

Currently, three webinars are available on demand. Stay tuned for upcoming discussions! You can register now or sign up for our mailing list.

Peter Zaitsev

What Works in Open Source Marketing

The webinar has ended

Peter Zaitsev

Open Source and Remote Work

The webinar has ended

Let's discuss your project

RENEGADE UNDERDOGS LLC
8 The Green, #11973, Dover, DE 19901