Open source products are valuable enough not to need advertising. But that is not quite true. There are over 100,000 open source projects on Github, but most developers only know about a hundred of them.

Also, most open source solutions have an audience of developers. Advertising for developers feels like asking for trouble. Most of them hate ads, especially if it is done in a “traditional” way. The developer audience is both diverse and complex, they are allergic to “marketing” and promotion, skeptical and practical, and they only really believe other devs when it comes to tech.

Peter will talk about what kind of strategy works in open source, and what open source developers usually miss when promoting their products. We will talk about how to build a system promoting your software and work with the community as well as which marketing channels to be careful with so that you don’t meet with negativity or lose your budget.

In this presentation, Peter will look into the question of why if you’re building a business around Open Source you should consider structuring it as a remote company.

We also will look at other company and team structures you may choose to have with the Remote Company, their benefits, and drawbacks. We will talk about different nationalities and cultures, languages, and timezone alignment challenges, and what approaches you can use to manage them.
This webinar will be based on Peter Zaitsev’s 16 years of experience running Percona, and more than 20 years working remotely and being active in the remote work community.

About Speaker

Peter Zaitsev

Founder, Open-Source Advocate, Technologist, Boards Member, Advisor & Mentor

Peter Zaitsev is an entrepreneur and co-founder of Percona. As one of the foremost experts on Open Source strategy and databases optimization, Peter leveraged both his technical vision and entrepreneurial skills to grow Percona from a two-person shop to one of the most respected open source companies in the business. Now Peter continues as a Board Member & Advisor in a range of open source startups. Peter is a co-author of High Performance MySQL: Optimization, Backups, and Replication, one of the most popular books on MySQL performance.

Let's discuss your project

RENEGADE UNDERDOGS LLC
8 The Green, #11973, Dover, DE 19901