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BEGIN:VEVENT
DTSTART;TZID=UTC:20230329T120000
DTEND;TZID=UTC:20230329T130000
DTSTAMP:20260501T213916
CREATED:20230110T140110Z
LAST-MODIFIED:20231102T190341Z
UID:210-1680091200-1680094800@underdogconsulting.io
SUMMARY:What Works in Open Source Marketing
DESCRIPTION:What Works in Open Source Marketing\n			\n				\n				\n				\n				\n				PETER ZAITSEV\n			\n				\n				\n				\n				\n				Deep dive into advertising Open Source software. \n			\n				\n				\n				\n				\n				\n					\n					\n						The webinar has ended\n						\n					\n				\n			\n				Online event\n			\n			\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n			\n			\n				\n				\n				\n				\n			\n				\n				\n				\n				\n				\n				\n				Watch on demand\n			\n			\n				\n				\n				\n				\n			\n				\n				\n			\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				Open source products are valuable enough not to need advertising. But that is not quite true. There are over 100\,000 open source projects on Github\, but most developers only know about a hundred of them. \nAlso\, most open source solutions have an audience of developers. Advertising for developers feels like asking for trouble. Most of them hate ads\, especially if it is done in a “traditional” way. The developer audience is both diverse and complex\, they are allergic to “marketing” and promotion\, skeptical and practical\, and they only really believe other devs when it comes to tech. \nPeter will talk about what kind of strategy works in open source\, and what open source developers usually miss when promoting their products. We will talk about how to build a system promoting your software and work with the community as well as which marketing channels to be careful with so that you don’t meet with negativity or lose your budget. \nIn this presentation\, Peter will look into the question of why if you’re building a business around Open Source you should consider structuring it as a remote company. \nWe also will look at other company and team structures you may choose to have with the Remote Company\, their benefits\, and drawbacks. We will talk about different nationalities and cultures\, languages\, and timezone alignment challenges\, and what approaches you can use to manage them.This webinar will be based on Peter Zaitsev’s 16 years of experience running Percona\, and more than 20 years working remotely and being active in the remote work community. \n			\n			\n				\n				\n				\n				\n			\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				About Speaker\n			\n				\n				\n				\n				\n				Peter Zaitsev\n			\n				\n				\n				\n				\n				Founder\, Open-Source Advocate\, Technologist\, Boards Member\, Advisor & Mentor\n			\n				\n				\n				\n				\n				Peter Zaitsev is an entrepreneur and co-founder of Percona. As one of the foremost experts on Open Source strategy and databases optimization\, Peter leveraged both his technical vision and entrepreneurial skills to grow Percona from a two-person shop to one of the most respected open source companies in the business. Now Peter continues as a Board Member & Advisor in a range of open source startups. Peter is a co-author of High Performance MySQL: Optimization\, Backups\, and Replication\, one of the most popular books on MySQL performance. \n			\n			\n				\n				\n				\n				\n			\n				\n				\n			\n				\n				\n				\n				\n				\n				\n				\n				\n				\n			\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				Related Events\n			\n				\n				\n				\n				\n				There are no upcoming events at this time \n			\n				View more events\n			\n			\n				\n				\n				\n				\n			\n				\n				\n			\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				Contact US\n			\n				\n				\n				\n				\n				\n			\n				\n				\n				\n				\n				RENEGADE UNDERDOGS LLC8 The Green\, #11973\, Dover\, DE 19901 \n			\n				\n				\n				\n				\n				FollowFollow\n			\n				\n				\n				\n				\n				\n			\n				\n				\n				\n				\n				\n\n  \n\n\n\n Name\n \n \n Email\n \n \n Company/Website\n \n \n Share your concept or describe the issue you're encountering\n \n \nSend
URL:https://underdogconsulting.io/event/what-works-in-open-source-marketing/
LOCATION:Online event
ATTACH;FMTTYPE=image/png:https://underdogconsulting.io/wp-content/uploads/2023/01/webinar-edited-44.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230228T120000
DTEND;TZID=UTC:20230228T120000
DTSTAMP:20260501T213916
CREATED:20230109T141040Z
LAST-MODIFIED:20231102T190504Z
UID:182-1677585600-1677585600@underdogconsulting.io
SUMMARY:Open Source and Remote Work
DESCRIPTION:Open Source and Remote Work\n			\n				\n				\n				\n				\n				PETER ZAITSEV\n			\n				\n				\n				\n				\n				Best practices of building a remote team for Open Source project. \n			\n				\n				\n				\n				\n				\n					\n					\n						The webinar has ended\n						\n					\n				\n			\n				Online event\n			\n			\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n			\n			\n				\n				\n				\n				\n			\n				\n				\n				\n				\n				\n				\n				Watch on demand\n			\n			\n				\n				\n				\n				\n			\n				\n				\n			\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				Many Open Source Projects started as remote collaborations and many early companies build around Open Source embraced this remote distributed collaboration nature too – a decade before it became mainstream. Percona is not an exception – we started as a remote company and continue on this path more than 16 years later. \nIn this presentation\, Peter will look into the question of why if you’re building a business around Open Source you should consider structuring it as a remote company. \nWe also will look at other company and team structures you may choose to have with the Remote Company\, their benefits\, and drawbacks. We will talk about different nationalities and cultures\, languages\, and timezone alignment challenges\, and what approaches you can use to manage them.This webinar will be based on Peter Zaitsev’s 16 years of experience running Percona\, and more than 20 years working remotely and being active in the remote work community. \n			\n			\n				\n				\n				\n				\n			\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				About Speaker\n			\n				\n				\n				\n				\n				Peter Zaitsev\n			\n				\n				\n				\n				\n				Founder\, Open-Source Advocate\, Technologist\, Boards Member\, Advisor & Mentor\n			\n				\n				\n				\n				\n				Peter Zaitsev is an entrepreneur and co-founder of Percona. As one of the foremost experts on Open Source strategy and databases optimization\, Peter leveraged both his technical vision and entrepreneurial skills to grow Percona from a two-person shop to one of the most respected open source companies in the business. Now Peter continues as a Board Member & Advisor in a range of open source startups. Peter is a co-author of High Performance MySQL: Optimization\, Backups\, and Replication\, one of the most popular books on MySQL performance. \n			\n			\n				\n				\n				\n				\n			\n				\n				\n			\n				\n				\n				\n				\n				\n				\n				\n				\n				\n			\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				Related Events\n			\n				\n				\n				\n				\n				There are no upcoming events at this time \n			\n				View more events\n			\n			\n				\n				\n				\n				\n			\n				\n				\n			\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				Contact US\n			\n				\n				\n				\n				\n				\n			\n				\n				\n				\n				\n				RENEGADE UNDERDOGS LLC8 The Green\, #11973\, Dover\, DE 19901 \n			\n				\n				\n				\n				\n				FollowFollow\n			\n				\n				\n				\n				\n				\n			\n				\n				\n				\n				\n				\n\n  \n\n\n\n Name\n \n \n Email\n \n \n Company/Website\n \n \n Share your concept or describe the issue you're encountering\n \n \nSend
URL:https://underdogconsulting.io/event/open-source-and-remote-work/
LOCATION:Online event
ATTACH;FMTTYPE=image/png:https://underdogconsulting.io/wp-content/uploads/2023/01/webinar-edited-43.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20230124T120000
DTEND;TZID=UTC:20230124T120000
DTSTAMP:20260501T213916
CREATED:20230109T092345Z
LAST-MODIFIED:20231102T190628Z
UID:146-1674561600-1674561600@underdogconsulting.io
SUMMARY:Open Source Monetization through Professional Services
DESCRIPTION:Open Source Monetization through Professional Services\n			\n				\n				\n				\n				\n				PETER ZAITSEV\n			\n				\n				\n				\n				\n				Choosing professional services as the right way to monetize your Open Source business. \n			\n				\n				\n				\n				\n				\n					\n					\n						The webinar has ended\n						\n					\n				\n			\n				Online event\n			\n			\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n			\n			\n				\n				\n				\n				\n			\n				\n				\n				\n				\n				\n				\n				Watch on demand\n			\n			\n				\n				\n				\n				\n			\n				\n				\n			\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				The “Original” way to make a living in Open Source was to provide Professional Services (also Called Consulting) to help customers customize\, deploy and maintain Open Source Software. \nWhile Professional Services based business around Open Source can provide a good living and can be more fun than a corporate job it does not meet the hyper-growth requirements Venture Funded Companies have and in the age of aggressive Open Source Venture funding it almost fell out of Fashion. \nIn this Webinar\, Peter will explain why he believes Professional Services can be a great model for Open Source Developers looking to build a successful small business around the project they created or the Open Source ecosystem they love. Why you can do it without needing to compromise on Open Source Values. \nWe also will look into why Professional Services can be a great component of your strategy even if you’re building Open Core or other Semi Open Source Business.Peter will share his learning from running Percona for 16 years based on both direct Percona experience as well as conversations and observations with many industry leaders on how to design\, price\, sell and market Professional Services based solutions. \n			\n			\n				\n				\n				\n				\n			\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				About Speaker\n			\n				\n				\n				\n				\n				Peter Zaitsev\n			\n				\n				\n				\n				\n				Founder\, Open-Source Advocate\, Technologist\, Boards Member\, Advisor & Mentor\n			\n				\n				\n				\n				\n				Peter Zaitsev is an entrepreneur and co-founder of Percona. As one of the foremost experts on Open Source strategy and databases optimization\, Peter leveraged both his technical vision and entrepreneurial skills to grow Percona from a two-person shop to one of the most respected open source companies in the business. Now Peter continues as a Board Member & Advisor in a range of open source startups. Peter is a co-author of High Performance MySQL: Optimization\, Backups\, and Replication\, one of the most popular books on MySQL performance. \n			\n			\n				\n				\n				\n				\n			\n				\n				\n			\n				\n				\n				\n				\n				\n				\n				\n				\n				\n			\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				Related Events\n			\n				\n				\n				\n				\n				There are no upcoming events at this time \n			\n				View more events\n			\n			\n				\n				\n				\n				\n			\n				\n				\n			\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				Contact US\n			\n				\n				\n				\n				\n				\n			\n				\n				\n				\n				\n				RENEGADE UNDERDOGS LLC8 The Green\, #11973\, Dover\, DE 19901 \n			\n				\n				\n				\n				\n				FollowFollow\n			\n				\n				\n				\n				\n				\n			\n				\n				\n				\n				\n				\n\n  \n\n\n\n Name\n \n \n Email\n \n \n Company/Website\n \n \n Share your concept or describe the issue you're encountering\n \n \nSend
URL:https://underdogconsulting.io/event/building-professional-services-around-open-source/
LOCATION:Online event
ATTACH;FMTTYPE=image/png:https://underdogconsulting.io/wp-content/uploads/2023/01/webinar-edited-43.png
END:VEVENT
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