Maria Nesterova
CEO
Online events are a great way to connect with people. They’re cheaper and reach more people than in-person events, but often we don’t fully understand or use their value.
There’s too much focus on the event itself – like how many people sign up and show up – and not enough on everything that happens before, during, and after the event.
Here’s what I mean by online events: They can be anything from a webinar to a big online conference, and making them really good can cost extra, but it’s worth it.
Pre-Event
Promoting your event helps get your brand out there and shows you’re a leader in your field. This indirect approach can yield a more natural response than direct sales pitches.
Getting speakers involved in promotion can also help spread the word and build your brand reputation.
It’s not just about getting people to sign up, but also ensuring they actually attend the event. Typically, only around 30% of those who register for free events actually participate. To improve this turnout rate, it’s important to maintain interest among registrants through engaging emails or social media posts and to remind them about the event using an effective communication strategy.
During Event
You can track how many people come and how engaged they are. Do they stay for the whole thing or leave early? Are they asking questions and talking, or just watching quietly? You should try to get them more involved, maybe with chats or surveys, but plan this ahead of time.
Post Event
The time after the event is super important. A well-done event can be valuable for a long time afterward. People like to watch content when it suits them, sometimes faster or skipping parts. So, offer recordings and slides. Subtitles and translations are also good, especially for non-English speakers or when people can’t listen out loud. Turning the event into a blog post or articles is great for those who prefer reading, and it keeps bringing in new people. Short clips or quotes on social media can also help remind people about your event. Sometimes, you can even create extra things like checklists or workbooks from your event content.
To really get the most out of online events, you need to put in a lot of effort. Planning and running a great event takes about three times as much work as preparing to speak at it. And don’t forget about after the event – spend about half of your effort on things that happen afterwards to make the most of it.
If you don’t have enough people to do all this, think about getting help from a place like Underdog Consulting.
Maria Nesterova
CEO
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