Public Speaking: 10 Conferences & 4 Podcast Spots in 6 Months for Investment-Seeking Startup
Speaker: Nikolay Sivko, Co-founder and CEO, Coroot
Business area: Monitoring, Observability
Services: Speaker Management
Location: Online conferences and podcasts
Collaboration Start Date: April 2024
THE CHALLENGE
Nikolay Sivko, co-founder of the startup Coroot, was seeking to increase visibility for his company through public speaking as part of his strategy to attract investment and establish thought leadership in the industry. However, with limited prior speaking experience – only one video reference – and unavailability for in-person events, Nikolay faced challenges in securing speaking slots. His focus was on high-quality online events and podcasts, which posed an additional challenge in gaining acceptance without a robust portfolio of prior engagements.
OUR APPROACH
To address these challenges and enhance Nikolay’s public speaking presence, we implemented a multi-pronged strategy:
● Portfolio Enhancement: We developed a comprehensive speaker portfolio for Nikolay, including an in-depth bio that highlighted his expertise and leadership in the monitoring and observability space.
● Topic and Abstract Refinement: We worked closely with Nikolay to create a list of engaging and relevant speaking topics along with well-crafted abstracts, ensuring they resonated with conference organizers and their audiences.
● Expanded Event Targeting: We curated an extensive list of high-quality online events that aligned with Nikolay’s interests and strategic goals, increasing the chances of landing the right opportunities.
● Direct Outreach: To boost acceptance rates, we reached out to conference organizers directly, pitching Nikolay’s expertise and his potential contributions to their events.
The Result
Our targeted approach led to a significant increase in Nikolay’s public speaking engagements and presence within the tech community:
- Enhanced Acceptance Rates: We secured 10 online conference speaking engagements and 4 podcast appearances for Nikolay in 2024, greatly expanding his visibility.
- High-Profile Speaking Engagements: Nikolay was accepted to speak at major events, like OSA Con, which boasted an audience of 2,200 online attendees in 2023. This provided Nikolay with the opportunity to connect with key industry figures such as data scientists, engineers, analysts, infrastructure experts, and community leaders.
- Business Traction: 5x Growth in product installations, 2000+ GitHub Stars.
- Through our collaboration, Nikolay successfully strengthened his public speaking portfolio and positioned himself as a thought leader in the monitoring and observability industry, while gaining valuable exposure for Coroot.
Through our collaboration, Nikolay successfully strengthened his public speaking portfolio and positioned himself as a thought leader in the monitoring and observability industry, while gaining valuable exposure for Coroot..
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